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📩 The $1 Billion Follow-Up Strategy (Most People Ignore This)

You ever send a message, get no response, and just… give up?

Big mistake.

The difference between “no” and “yes” is usually one more follow-up. And the best closers, dealmakers, and entrepreneurs know that fortune is in the follow-up.

Let me prove it.

📜 The $1 Billion Follow-Up That Changed Everything

In the early ‘80s, Steve Jobs wanted John Sculley, a top Pepsi executive, to leave his cushy job and join Apple.

Sculley said no. Apple was risky. Pepsi was safe.

Most people would have taken the rejection and moved on.

Not Jobs.

He followed up again.

And again.

And finally, he hit Sculley with this now-legendary line:

👉 “Do you want to sell sugar water for the rest of your life, or do you want to change the world?”

Sculley quit Pepsi.
Joined Apple.
Helped build it into a billion-dollar company.

One extra follow-up changed everything.

🔥 The 3 Follow-Up Rules That Work (Without Being Annoying)

✅ 1. Follow Up More Than You Think You Should
Most people quit after one unanswered message. Amateurs.

📌 Reality:

• 44% of salespeople give up after one follow-up.

• But 80% of deals close after 5-12 touchpoints.

The key? Stay persistent without being annoying. If someone doesn’t reply, assume they’re busy—not rejecting you.

✅ 2. Add Value, Don’t Just ‘Check In’
The worst follow-up? “Just checking in…” (aka, I have nothing new to say but I want to remind you I exist.)

Instead, give them a reason to reply.

📌 Examples:

• Send a useful article they might like.

• Share a quick idea that could help their business.

• Reference a mutual connection or past conversation.

Make every follow-up feel like a gift, not a nag.

✅ 3. Know When to Walk Away
Not every deal is worth chasing forever. If they’ve ghosted you 5+ times, send a ‘breakup email.’

📌 Example:
"Hey [Name], I haven’t heard back, so I’ll assume the timing isn’t right. No worries! Let me know if things change."

You’d be surprised how many people reply after they realize you’re about to move on.

🚀 Your Turn

Try this today: Follow up with someone you thought was a ‘dead lead.’

And tell me—what’s the best follow-up that ever worked for you? Hit reply and let me know. I’ll feature the best ones next time. 👀

🔥 Final Thought: Most people stop at “no.” The winners follow up until they get a “yes.” 🚀