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- š© What MrBeast Can Teach You About Building a Killer Newsletter
š© What MrBeast Can Teach You About Building a Killer Newsletter
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š© What MrBeast Can Teach You About Building a Killer Newsletter
MrBeast once spent $3 million on a single YouTube video⦠and made it all back (plus millions more).
Wild? Yep. But beneath the chaos, challenges, and giveaways is a content geniusāand if you run a newsletter, thereās a lot you can steal from him.
Hereās how to grow and hook an audience like MrBeastāwithout blowing up a Lamborghini.
šø Your Subject Line = Your Thumbnail
MrBeastās videos donāt go viral by accident. His thumbnails and titles are crafted to trigger maximum curiosity.
š§ āI Spent 7 Days Buried Aliveā
š§ āI Survived 50 Hours in a Maximum Security Prisonā
They make you ask: āWhat the heck happened?!ā
š Steal this for your newsletter:
Your subject line = your thumbnail.
Itās the only thing standing between your email and the trash folder.
š„ Try these subject lines:
āI deleted 5,000 subscribersāhereās whyā
āThis tiny change made me $10,000ā
āThe weirdest email I ever sentā
š§² Retention Is the Real Game
MrBeast spends months editing a 10-minute video to make sure every second counts.
Why? Because the YouTube algorithm loves watch timeāand so do audiences.
š For newsletters:
Your intro has to hook.
Your format has to be scannable.
Your value has to hit fast.
ā No long-winded intros.
ā
Start with a story. Punchy. Relatable. Instant payoff.
š Always Deliver a Payoff
Every MrBeast video builds to a moment. A twist. A giant check. A āholy sh*tā finale.
People remember the emotional payoff.
š In your newsletter:
Deliver value early.
Give a āwowā stat, story, or takeaway.
Make the ending feel worth the open.
š„ Example flow:
Start with a wild hook
Break down how it works
Give the reader something they can use today
š Your Turn
Whatās one thing youāve learned from creators outside the newsletter world?
Hit reply and tell meāIāll feature the best ones in a future issue.
š„ Final Thought: MrBeast mastered attention. If you can grab, hold, and reward your readers like he does with viewersā¦
You wonāt need $3M videos to grow. You just need a great subject line and a killer story. š


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