šŸ“© What MrBeast Can Teach You About Building a Killer Newsletter

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šŸ“© What MrBeast Can Teach You About Building a Killer Newsletter

MrBeast once spent $3 million on a single YouTube video… and made it all back (plus millions more).

Wild? Yep. But beneath the chaos, challenges, and giveaways is a content genius—and if you run a newsletter, there’s a lot you can steal from him.

Here’s how to grow and hook an audience like MrBeast—without blowing up a Lamborghini.

šŸ“ø Your Subject Line = Your Thumbnail

MrBeast’s videos don’t go viral by accident. His thumbnails and titles are crafted to trigger maximum curiosity.

🧠 ā€œI Spent 7 Days Buried Aliveā€
🧠 ā€œI Survived 50 Hours in a Maximum Security Prisonā€

They make you ask: ā€œWhat the heck happened?!ā€

šŸ“Œ Steal this for your newsletter:

  • Your subject line = your thumbnail.

  • It’s the only thing standing between your email and the trash folder.

šŸ”„ Try these subject lines:

  • ā€œI deleted 5,000 subscribers—here’s whyā€

  • ā€œThis tiny change made me $10,000ā€

  • ā€œThe weirdest email I ever sentā€

🧲 Retention Is the Real Game

MrBeast spends months editing a 10-minute video to make sure every second counts.

Why? Because the YouTube algorithm loves watch time—and so do audiences.

šŸ“Œ For newsletters:

  • Your intro has to hook.

  • Your format has to be scannable.

  • Your value has to hit fast.

āŒ No long-winded intros.
āœ… Start with a story. Punchy. Relatable. Instant payoff.

šŸŽ Always Deliver a Payoff

Every MrBeast video builds to a moment. A twist. A giant check. A ā€œholy sh*tā€ finale.

People remember the emotional payoff.

šŸ“Œ In your newsletter:

  • Deliver value early.

  • Give a ā€œwowā€ stat, story, or takeaway.

  • Make the ending feel worth the open.

šŸ”„ Example flow:

  1. Start with a wild hook

  2. Break down how it works

  3. Give the reader something they can use today

šŸš€ Your Turn

What’s one thing you’ve learned from creators outside the newsletter world?

Hit reply and tell me—I’ll feature the best ones in a future issue.

šŸ”„ Final Thought: MrBeast mastered attention. If you can grab, hold, and reward your readers like he does with viewers…

You won’t need $3M videos to grow. You just need a great subject line and a killer story. šŸš€

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