In partnership with

Writers, stop wasting your time!

How much time do you spend manually updating your portfolio? And how often is it still outdated?

With Authory, that’s a thing of the past. Authory creates a beautiful, self-updating portfolio that automatically pulls in your new articles as you publish them, no matter where.

And that’s not all: Authory also backs up all your published articles automatically, so you never have to worry about losing your work.

Join thousands of writers who already use Authory to impress potential clients and employers.

Get your free portfolio today

📩 Why Some Brands Go Viral (And Others Flop)

Some brands blow up overnight. Others grind for years and get nowhere.

It’s not luck. It’s a formula.

Let’s break down why some brands go viral—and how you can use the same playbook.

🚀 How Liquid Death Made Water Cool

Water is boring.
It’s free. It’s everywhere.

So how the hell did Liquid Death turn canned water into a $700M brand?

💀 They didn’t sell water. They sold rebellion.

• They canned water like beer so it looked badass.

• They ran insane ads (like hiring a witch to curse their competitors).

• They called their brand "Liquid Death" when everyone else was using names like Crystal Clear Hydration.

Result? The internet ate it up. Memes, word-of-mouth, and viral content made them a juggernaut.

Now every entrepreneur asks: "How do I go viral like that?"

🔥 The 3 Rules of Virality

✅ 1. It Has to Spark Emotion
People share what makes them feel something. If your content is bland, it dies.

📌 What works?

• Surprise (“Wait, this is water?!”)

• Humor (funny = shares)

• Controversy (not everyone liked ‘Liquid Death’—which made it more viral)

❌ What doesn’t work?

• Boring. Corporate. Safe.

✅ 2. People Share Things That Make Them Look Cool
This is called Social Currency.

People want to share things that make them look:

• Smart 🧠 ("Did you know canned water outsells energy drinks now?")

• Funny 😂 (“Look at this insane ad.”)

• Exclusive 🤫 (“Have you heard of this yet?”)

If your content makes them look good, they’ll spread it for you.

✅ 3. Make It Easy to Share
Simple spreads.

📌 Why this works:

• "Just Do It." (Nike) → Simple. Shareable.

• "Let’s Make Fetch Happen." (Mean Girls) → Became a meme.

• Liquid Death = Death to Boring Water → 3 words. Instantly viral.

Complex = forgotten. Simple = viral.

🚀 Your Turn

Look at your brand, business, or content.

✅ Does it spark emotion?
✅ Does it make people look cool for sharing it?
✅ Is it simple and catchy?

If not, fix it. If yes, get ready to blow up.

And tell me—what’s the last viral thing you shared? Hit reply and let me know. I’ll feature the best ones next time. 👀

🔥 Final Thought: Virality isn’t luck. It’s built in. Play the game right, and you win. 🚀